Clear language is a competitive weapon.

How is the return on investment of your written materials?

Is your organization suffering from... complicated information that is turning off potential customers? inconsistent information that is driving your existing customers crazy? internal documentation that is giving your employees headaches? Overall, too much information that says too little? Bottom line: a poor return on investment of your written materials that negatively impacts customer acquisition and retention.

A clear language "DON'T"

Your organization may have a bad case of gobbledygook (or worse, gobbledyGeek) combined with a corporate-speak addiction and a touch of jargon. Don't worry, you're not alone. We're here to help... Say "no" to verbose, redundant content that turns off potential customers, turns away existing customers, dilutes your branding and confuses your employees and say "yes" to clarity. We increase the effectiveness of your written materials through clear/plain language writing and content management strategies. Less is the new more ...

Please download our brochure (pdf)
We write the stuff your customers actually read.
We write the stuff your employees actually understand.
We audit all your stuff.

We write the stuff your customers actually read... You have a sales brochure. So, now what?  Today's consumer does not want to be "sold to" - they want and need useful, credible information to make smart, educated purchase decisions. Whether your target group is high or low literacy, clear/plain language is necessary and appreciated! If you need to write credible but compelling literature to educate, differentiate or establish thought leadership, we can help... If you need to translate complex information into understandable but persuasive language to influence the purchase decision, or enhance the customer experience, we can help... Without sacrificing creativity, we write about complex topics in understandable but compelling language to drive the purchase decision by demonstrating credibility, differentiation & thought leadership. Result: Your customer gains powerful insight into your product, service or issue to motivate purchase/action. You meet your business objectives of generating leads, demonstrating thought leadership or closing sales, improving the return on investment of your written materials.

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We write the stuff your employees actually understand... If you need to improve your service delivery through clear internal documentation, we can help... Result: You meet your business objectives of streamlining your internal operations which in turn translates into superior service delivery and customer service, enhancing the return on investment of your written materials.

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We audit all your stuff... If you need to unify your content strategy, we can help... Result: You increase the efficiency of developing information through clear re-useable content. You improve message impact through streamlined content and quality control. Ultimately, you improve the return on investment of your written materials and strengthen your branding efforts. Content Audit Assessment of an organization's written materials across a functional area to provide recommendations regarding how to streamline messages, improve clarity and re-use content to improve ROI (e.g, marketing communications, sales support materials, internal processes & procedures, etc.). Educational Materials Opportunities Assessment Assessment of marketing communications materials to recommend ways to leverage existing messages through new educational content. Clear/Plain Language Document Analysis Assessment of an existing piece for clarity and useability to recommend how to improve language, sentence structure, organization, tone and design. Request for Proposal Assessment Assessment of existing RFP development process to recommend template development and process for efficient response to RFP calls. Style Guide Recommendations Review of written materials and any existing guidelines to recommend template options and style guide development.

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