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Why Clear Language @ Work? |
A clear language "DON'T"
High Level Credentials & Expertise:
Writing skill combined with technical
competencies so information/documentation is effectively translated into
understandable & persuasive lay language.
Proven Success:
Established in 1998 with long-term clients & diverse results-oriented projects. Case studies & samples available.
Built-in Quality Assurance:
Every project includes a comprehensive needs assessment, custom outline
development and review by an independent editor before you see the first draft.
Industry Benchmark Pricing:
Quotes based on industry standard surveys. No time/money wasted negotiating
hourly rates or assessing cost competitiveness.
The Ultimate "Decoders":
We decipher topics written by clients in other countries whose native language is not English to ensure their English-speaking customers receive accurate but persuasive messages.
Credentials & Expertise
Writing skill combined with subject matter expertise...
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PRESIDENT & CONTENT PROJECT LEAD
Carolyn Wilby BA, MBA
"Hello my name is Carolyn
and I am a "decode-aholic ..."
With over 15 years experience writing and consulting in the areas of business/educational marketing communications and clear
language, Carolyn openly admits to being an incurable "decode-aholic" - unable to open mail (even junk mail) without blacking
out while unconsciously streamlining the information - unable to walk down the street without "hearing voices" as English
advertising errors scream out at her - and overall, feeling possessed by one clear vision: convert organizations everywhere to
clear/plain language principles: "Get to the point", "Less is more", and "Just say what you mean ... and then write it like you
would say it."
As founder of Clear Language @ Work, Carolyn has helped organizations tackle complex topics in the disability
management, healthcare and financial services industries as well as, most recently, the IT sector. Since 1998, Clear
Language @ Work has also provided extensive original writing, adaptation and general English support to clients focused on
reaching the English-speaking Asian markets in Toronto and Hong Kong.
Before establishing Clear Language @ Work, Carolyn held both supplier and
client-side marketing management positions in the private and public
sectors where she honed her clear/plain language writing skills working
on complex insurance/rehabilitation claimant information and marketing
literature (Aetna Health and Life Insurance Companies of Canada) and
"decoding" healthcare issues and medical information for professional
and patient target groups, as well as the general public (Scarborough
Public Health Department).
Carolyn holds a Bachelor of Arts (Commercial Studies/Economics) from The University of Western Ontario and Master of Business
Administration (Marketing) from the University of Windsor Ontario. Carolyn's MBA thesis: Concept Testing With and Without Product
Trial was published in the Journal of Product Innovation Management, Vol. 14, 1997 and continues to be referenced in publications
such as Marketing of High-Technology Products and Innovations, 2005, Prentice Hall. After graduating Carolyn specifically focused
on further developing her writing skills through course work in the Magazine Publishing Program at Ryerson University, as well as
correspondence courses through the Plain English Campaign in the United Kingdom. Carolyn's investigative nature has led to the
exploration of remote destinations in distant lands throughout (so far) Europe, Australia, New Zealand, Galapagos Islands, Central
America, Africa and Iran.
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ASSOCIATE WRITER
Rose Brillon BA (Hons.)
"Warning: Clear language writing is addictive. Since working on Clear Language @ Work projects, I have developed a serious
compulsion: to rid the world of confusing, redundant, verbose language ... or at least grammar mistakes."
With over 10 years experience, Rose is a highly versatile writer - a perfect fit for the range of Clear Language @ Work projects.
She has the impressive talent of being able to identify and deliver the most effective writing style to achieve client objectives
on materials ranging from white papers, case studies and articles to presentations/webinars and booklets. Rose has honed her
researching and writing skills through freelance work, as well as staff business writing and researcher positions at human
resource and information technology organizations. Rose holds an Honours Bachelor of Arts degree from Queens University.
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GRAPHIC DESIGN & PRINT PRODUCTION TECHNICAL CONSULTANT
Nancy Hibbeln BA (Hons.), CPPP
"Form follows function ... even with clear content, the 'deal breaker' in terms of usability is making sure the design (form)
fits the function (purpose of the content)."
Nancy has nearly 20 years experience in the world of marketing communications with a focus on graphic design and print management.
Her philosophy is one of practical design-driven solutions, resulting in pieces that are always straightforward, relevant and
targeted - without being run of the mill. Nancy's passion for innovation is complimented by her overriding concern that each
Clear Language @ Work project delivers the best overall solution in terms of quality, price and speed. Experienced in all forms
of print and digital media, Nancy has an extensive background in developing Continuing Medical Education materials on a wide range
of health issues and disease states.
Nancy's career has also included the role of Studio Manager for a graphic design studio (Optic Nerve) and Print Production Supervisor
at SMW Advertising. Nancy holds an Honours Bachelor of Arts degree from York University and accreditation as a Certified Print
Production Practitioner. She is fluent in French and Spanish.
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FINANCIAL TECHNICAL CONSULTANT
Paul LaCroix BA, CMA, MBA
Paul has over 20 years experience as a senior financial executive responsible for
overseeing operational finance and managing annual capital expenditure budgets in
excess of $500 million. His areas of expertise include managing financial control, budgeting functions, quarterly forecasts and
fiscal audits, as well as planning capital expenditures including product costing and pricing analysis. Paul has held senior
financial positions including Chief Financial Officer and Director of Finance and Business Development (Canadian Hydrogen Energy
Canada, Magna International). Significant achievements include the launch of eight new manufacturing operations and leading a
business development strategy that resulted in the acquisition of three new top revenue-generating customers. Paul is a
Certified Management Accountant who holds a Bachelor of Arts (Finance) from Wilfred Laurier University and Master of Business
Administration (Finance) from Queens University.
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HEALTH EDUCATION TECHNICAL CONSULTANT
Katharine Slater BA, PHEd, MHSc, RD
As a Registered Dietician, Katharine has over 20 years experience in nutrition and community health. She has held a variety of
senior management positions in both the public and private sectors including Director of Nutrition and Health Promotion (North York
Public Health Department), Director of Policy, Planning and Communications (Scarborough Health Department) and Manager of Government
Affairs (Kraft Foods). Significant achievements include being selected for the first North American Public Health Delegation to visit
the Republic of China and receiving the Association of Local Official Health Agencies' 'Distinguished Service Award' in recognition of
outstanding contributions to public health in Ontario. Katharine has also applied her nutrition and health promotion expertise to the
classroom, teaching at both the undergraduate and graduate levels (Master of Health Science program) at the Universities of Toronto
and Guelph. Katharine holds a Bachelor of Education from the University of Birmingham, Bachelor of Applied Arts (Food Science and
Nutrition) from Ryerson Polytechnical University and Master of Health Science from the University of Toronto.
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LITERACY TECHNICAL CONSULTANT
Susan Rosenstein BA, MA
Susan has over 15 years experience working in the areas of literacy and knowledge transfer for diverse population groups. As an expert
in literacy levels, readability, cultural sensitivity and qualitative analysis, Susan has developed a wide range of publications for
adults and families on complex issues. She has applied this expertise to positions in health promotion, social marketing & product
development (Centre for Addiction and Mental Health, Scarborough Public Health Department, York Region Heart Health, East York Health
Unit). Key achievements include the development of a series of successful children's books tackling difficult subjects: Can I Catch It
Like a Cold? (depression) and Wishes and Worries (alcoholism). Receiving national media attention, Curriculum Services Canada
recommends these publications as supplemental resources. Other information series such as: What Kids Want to Know, Is it Safe for Your
Baby? and About (tobacco, alcohol, marijuana, cocaine) have received similar extensive kudos. Susan holds an Honours Bachelor of Arts
(Psychology) and Master of Arts (Applied Social Psychology) from the University of Guelph. Her undergraduate thesis: Parental Predictions
of their Children's Knowledge about Dangerous Situations was published in Child Abuse and Neglect, 1988; 12(3) 355-61. Her expertise
in the area of qualitative research was also recognized with the publication of her paper: The Usefulness of a Standardized Form for
the Process Analysis Stage: A Case Study in the Canadian Journal of Program Evaluation, vol 7, no 1, Spring 1992, pp 119 - 131.
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MEDICAL TECHNICAL CONSULTANT
Dr. David Esser MD
As a General Practitioner with additional training in Orthopaedic Surgery and Emergency Medicine, David has over 20 years
experience in both urban and rural hospital settings (Mt. Forest, Georgetown and Toronto). For the past 12 years David has
primarily worked in the Operating Room as a Surgical Assistant on general surgery, obstetrics/gynecology, orthopaedic and plastic
surgery cases. When not in the Operating Room, he can be found coordinating the Surgical Assistants for two sites of the Humber
River Regional Hospital, as well as sitting on its Family Practice Executive Committee and Operating Room Operations Committee.
David also established the Ontario Medical Association's Section for Surgical Assistants and currently acts as the Section Chair.
David holds a Doctor of Medicine from The University of Western Ontario.
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SCIENCE & EDUCATION TECHNICAL CONSULTANT
Greg Michalski BSc (Hons), BEd
Music to Greg's ears, the question:
"How does the world work?"
With an experiential philosophy to learning, Greg has applied his passion for science to the classroom for over 15 years.
Whether teaching Grades 7-12 Biology, Chemistry or Physics in a traditional classroom setting or Environmental Science as part
of an outdoor expedition, Greg's captivating hands-on approach has realized very positive results. Greg has held
positions in both the public and private sectors, including the Ontario Science Centre as part of the Education Department and
Crescent School for boys as a Science Teacher and Head of Grade 11. The establishment of Grade 11 and 12 biology courses in South
America and a new science laboratory in South Africa are examples of international education accomplishments. Greg holds an
Honours Bachelor of Science degree (Biology) from The University of Western Ontario and earned his Bachelor of Education from
the University of Toronto.
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